That's absolutely normal. Most of us use to set goals looking like "I want to do this" or "I want it to happen successfully, to earn audience's trust and to give me a good income". Don't you think this plan may look like a dream? Every business expert, life coach or professional psychologist will tell you: your goals (and dreams too!) may be as much specific as can you formulate them in words.
One simple example.
If you dream – "I want to have 10000 EUR", it is less likely you will get this money in the nearest feature. By the way, this already is a much more specific and well-formulated plan in comparison with "I want to have more money". Try it in another way. Think, say, write down: "I want to have 10000 EUR in two months. I will earn it… (write down several ways). I will have it to… (write down a specific, concrete date).
THIS IS the plan!
You have an idea, you have a specific sentence which describes your idea, you have ways and a date. It seems much more possible to achieve such a goal, isn't it?
Some experts advice to add emotions and a description of your success. How do you know that you've achieved your result? You will take money in your hands or see a message from your bank, or buy something you've dreamed about for a long time? You will be happy or satisfied or what? Think about it and write down.
But let us come closer to the event planning field.
Event planning is a business, no matter if you are a single event organizer or you represent an organization. So traditional and effective business rules also work with the event planning daily, weekly and more perspective goals. We are talking about SMART goals system, which is very well-known and popular in the business world now. It really works for millions people and WILL work for you.
What does SMART mean?
Specific, Measurable, Achievable, Relevant, Time-bound.
Specific Goals. We've already said about it today. See it clearly, say it, write it down. What result will you get when your presentation, meeting or other event is finished? Do you want to increase your audience, to get them more involved into the process, to make more people to know about you or your company etc. How you will know that you HAVE this result?
Measurable.This may be not only a money sum, percents are also good. For example, you will increase your audience from 100 to 300 persons in two weeks, or increase it in 25% to the end of this month - your goals are yours, so you know better what to plan. How much money you plan to earn? What are your best and worse prognoses? Write it down and use for analyzing your results later.
Achievable. If today you have 1000 EUR income monthly, it is not realistic to plan having a yacht in three months. Value your possibilities objectively and adequately. This doesn't mean you have to lower your talents or dreams, but stay realistic – they MUST be achievable. Or you will feel only a disappointment, this feeling always decreases your chances to be successful. What steps you are going to do to achieve these goals?
Relevant.Your goal, your plan and your expected results may be related and relevant to your main business goals or/and to your company goals. Every your event, meeting, presentation may increase your and your company's total success in the broadest sense of the word.
Time-bound.Define WHEN you plan to achieve your event planning goals? In what number of days, weeks, months? To what specific date? Write it down, underline it in your schedule or calendar. Remember it. Your results can be measured only between two positions – your start and your finish. There may be many of them, we are sure that you have many goals. But to be successful you have to set a time for each your goal.
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