Why it may be so difficult to find a topic, an idea? The reason is not only in the audience's interest or your potential efforts. This may really scare.
One experienced and well-known speaker said: "Sometimes I am afraid of a strange thing. I think they will reveal my secret and realize that I'm not real and don't know anything."
Some speakers feel themselves like kids who are talking to serious and criticizing adults or like standing in front of teachers on exams. This fears come from the uncertainty that you are an expert in your selected subject. How to avoid these problems and find a great idea for your presentation?
If you can't tell your idea in fifteen words, it is a bad idea.
So when you are trying to find a best one, write it down and see: is it clear? Can anyone understand it? There are many signs of the bad ideas and you know it well. But what idea is good? Let's guess:
- you know the topic well
- the topic is interesting for you
- the topic is interesting for your audience
- the idea suits your attendees' needs
- your speech earns an attention of whose who is in a room
- your attendees actively participate in a presentation
- both sides are satisfied in the end
What do they want? What do they need?
Start from the very beginning. Learn what your audience is interested in. That's not the one question, needs are also important – they may be interested in pets, but need to know the way how to earn money working with pets. This way if you tell them interesting stories about dogs, cats and iguanas, they will pay attention to what you say, but they won't achieve their goals: no practical information, no advices from a professional. No result. The opposite also works – if they only get the ways to earn money, and your presentation will be unemotional and boring, the result also will be not good. Learn their needs and mix it with their interests – this is the best way to find a great idea and to realize it in a perfect way.
What do you know?
Assess your knowledge in this topic. Do it objectively. No problem if you know this topic quite well, but not perfect: you can use new information sources and learn more. Not so good if you know a topic by the headers – most part of people who come to your presentation, may already know everything you say, some of them may know it better than you do. And in few days or weeks it is unreal to become a professional after reading one or three books. So, your topic must be taken of the field you are really good in. You can always work to become perfect, but you have to be good now.
What do you love?
It is better to find an idea you are really passionate in. First, this is a good way to present – you will use emotions naturally, if this topic makes you alive and interested. People love it and always notice! But don't forget to choose a topic not only you love, and that one you really know good (see the previous tip). Passion combined with knowledge will bring you to the most efficient result, sometimes more than you expect. Second, if you love this idea, it is reasonable to guess that you've done something in this field of interest. Maybe you've already have some goals and achievements, which will earn your audience's trust to your presentation and yourself.
What will you tell?
Why do they need to come to your presentation or event? What are facts, stories and tips your attendees will learn from your speech? You must be a world-name star so they come just to listen to you no matter what you say. Agree, this is a rare thing. Most of us are professionals in our fields of work, so people come to listen to us if they want to get useful information, to learn something new. They want to come to the room with some percent of knowledge and to come back home with other – always with a higher one. Understand your purposes and write it down. Remember this when you speak. Don't forget to tell stories, not only facts.
What do you want from them?
Do you want your audience to pay money for your new product? Do you want them to be the better professionals after your presentation and be grateful to you because of it? (Of course, this is not for free as usual) Do you want them to be inspired and motivated, to change something in their lives? Do you want just to entertain them and make their life more pleasant and interesting for this moment? Do you want them to subscribe for your newsletter or to offer your book? All these goals are great and all of them affect the topic of your conversation. Think about it and use this thought clearly to get your expected results.
© PodioBox 2017